The Best 2 Platforms for Multi-passionate Creatives
If you have multiple projects, each with their own brand, then you need an ecosystem that won’t give you burnout.
I have about 3-4 active projects (as I write this post), including Stuudios. And I still have plenty of free time, mostly because I don’t try to be everywhere all at once for all of them.
That would…suck.
I’m also not using AI to create any of my content, so this post is for other fellow human creators.
(that said, using AI to split up my long-form videos into shorts sound pretty time-saving, I just haven’t tested it yet)
After years of burnout and slow growth, I’ve finally found systems that work for me. So if you’re like me (multiple projects and unwilling to abandon them), this post shares the platform strategy that gives me the highest leverage without losing my mind.
Let’s get to it.
The Case for 1-2 Platforms Max
Advice is mixed when it comes to how much you should post online and where.
Camp A will say post everywhere all the time. Camp B will say choose one place and get good at, then expand later.
I tend to go towards camp b (I’ve tried camp a, didn’t work that well…everything sorta looked like butt for me).
Plus, if you have more than 2 brands, then it’s probably extra smart to keep things minimal.
I also prefer calmer creativity.
So which 2 platforms delivers the calmest most minimal experience?
Best 2 Platforms for Multi-passionates With Multiple Projects
YouTube
YouTube is my new favorite platform. I’m focusing 90% of content energy there. Specifically, I’m creating long-form evergreen content for my core brands.
I also prioritize videos that are fun to make (for me) and easy to edit—like I only do talking head videos for Stuudios. This frees up time for more complex video edits on my lifestyle filmy-vlog channel.
I can easily ideate, script, record and edit 3+ videos per week. That’s 1 (or more) for each of my different channels every single week, more than enough for sustainable growth.
Blogging
Blogging has gone through a lot of changes in recent years, and I’m still not sure what the future looks like, but traditional SEO does still work…sort of. Focus should be more on LLMO and writing on other platforms like X, Substack or even Medium or LinkedIn.
But to be honest, I’ve sort of moved on from writing (besides occasional blogs and a newsletter).
If one of my projects start to grow more and it makes sense to invest time into another platform, then I’ll go for it. Otherwise, I’m keeping things minimal.
Once you have your platform decided, it’s time to setup your other logistics, like offers, a newsletter, etcetera. So stay tuned for more on that. Otherwise, thanks for reading and chat soon.
Later ✌️
